What is the "V" Effect?
A young face has a 'V' shape
The younger the face, the firmer the skin and the more defined the contours. The face is symmetrical and 'V' shaped.
With ageing the 'V' turns upside down
Regardless of how good our genes are, all types of skin eventually lose their tone. Proportions shift and volume reduces. Cheeks sink downwards, the chin goes limp and the face becomes broader towards the bottom. The result: the youthful 'V' slowly turns upside down and our age becomes increasingly visible – regardless of how young we feel.
Youthful appearance:
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Signs of the time:
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What areas are most affected?
The age-induced lack of moisture and the slowing of cell renewal lead to a clear loss of elasticity, tone and suppleness.
The result is deeper wrinkles, particularly around nose and mouth, and sometimes also on the chin. Cheekbones and cheeks are the area most affected by the loss of volume. Also as our skin becomes less taut, the jawline begins to sag. Our hands can also give away our age as our veins and bones become increasingly visible on the back of the hand.
What is the secret of turning the 'V' back?
The V-Effect is the key to restoring a youthful look. Instead of treating the individual wrinkles, the face needs real revolumising. With the right volume and the right proportion, the face will regain the optimum 'V' shape, and the wrinkles and sagging will naturally reduce.
